To see
or to be seen,
that is the question.

Similarly, online stores promise the earth, but when you get that pair of glasses that looked great on the website, how often does the mirror tell a different story?

You have choices. We get it. But to achieve the perfect look and the perfect fit in glasses and sunglasses, there’s simply no substitute for stepping into the Optical Shop. Owned and operated by a licensed optician with 30 years’ experience, the Optical Shop has set the standard in providing the most stunning eyeglass frames and the highest expertise in fitting in southwest and central Virginia.

Here, you’ll find the region’s most beautiful and singular frames. Frames by brands like Oliver Peoples, Anne et Valentin, Lafont, and many, many more. You’d need to travel out of state to find a comparable selection of frames, but they’re all right here in Roanoke!

How would we describe our frames? Original, yes. Offbeat, well, sometimes. Exceptional in style, always. Everything to delight the discerning fashionista.

And the choices don’t end with regular eyeglasses. Check out our amazing selection of the coolest sunglasses around. We can also create sunglasses from many of our unique frames.

Of course, how you see is as important as how you look. We take measurements of your face that are so intricate, so precise, your eyes will be agog at how crisp your vision is. Try getting that kind of attention and expertise from an online store!